Effective Social Media Strategies for Business Libraries

Michael Groenendyk, Daphné Bélizaire

Abstract


This article seeks to explain the results of an eight-month project where social media best practices were applied to the HEC Library Facebook account, which was targeted solely at business students and business professors. The article will provide an overview of commonly recommended social media best practices and discuss which of these hold true when an audience of business students involved, and which of these recommendations was not effective.

Keywords


social media; business; library

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References


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